01 / Brand Essentials
Who is it for? Businesses just starting out or who are looking for a brand overhaul.
The Process
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Strategize We’ll kick off with a call or meeting to talk through your brand. At the end, I’ll provide a little homework in the form of a branding questionnaire and inspiration board.
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Design The first iteration of your branding that you will see is a mood board, often more than one allowing for a few different directions to be showcased. Once approved, we will move into concept development and iterate on logo designs until we get it just right.
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Implement Once everything receives final approval, we’ll provide your final branding files, and move on to creating your business cards and social media graphics. Your brand package will include multiple file types and sizes (formatted for both web and print) along with instructions on how to use them. You will also receive a Brand Guidelines PDF.
Timeline: 5-6 weeks with milestones clearly scheduled from the outset.
Investment: Please inquire here.
At a Glance
The Brand Essentials Package includes:
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brand questionnaire
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brand strategy
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mood board
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secondary logo
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brand mark(s)
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custom color palette
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font system
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business cards
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social media profile graphics
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brand guidelines